On August 5, World Brand Lab released the "China's 500 Most Valuable Brands of 2020" list at the 17th World Brand Summit with an analysis report on financial performance, brand influence, and consumer behavior. Shanghai Electric ranks 48th for a record-high brand value of RMB 105.637 billion, a significant increase of 30% from the previous year. Hitting the RMB 100 billion mark on brand value, Shanghai Electric continues to outperform its peers in the Chinese machinery industry.
Guided by the "three-step" strategy, Shanghai Electric has embarked on a fast lane of growth with concerted efforts. In 2019, Shanghai Electric hit a record high for all the performance indicators, with a YoY growth of 23.7%, 19.2%, and 40.7% in business revenue, net profit, and new orders respectively.
As economic globalization accelerates, Shanghai Electric is pushing forward its overseas layout of resources and industries toward the goal to "double the revenue in the next three to five years". To support its expansion overseas, Shanghai Electric participates in global industrial exhibitions, works with mainstream media, and organizes brand marketing campaigns online and offline. In the international community, Shanghai Electric works to create a unified brand image by improving channels for brand communication, for example, engagement with overseas media and social media marketing. The brand awareness and reputation are increasing overseas. Next Shanghai Electric will adapt its brand identity to strategic transformation, focusing on diversification, global layout, smart transformation, and integrated solutions and publicizing its brand values. Shanghai Electric strives to develop into a respected world-class enterprise that leads the industry with an influential brand.
Shanghai PNS registry No. 31010102007087